I had the privilege of designing the brochure for Nigeria's first Annual Creative Careers Fair (15-16 July 2010) . The image above is the cover sketch and design for the brochure. The illustration on the cover references the high level of interconnectivity and collaboration that exists between the various sectors of the Creative industries. Enterprise Creative logo and The Annual Creative Careers Fair was not designed and chosen by me.
=================================================
I got the idea for this poster from a Pastor Bimbo Odukoya tape I listened to over three years back. In the message, she laid an effective distinction between lust and love. The truth is if love and lust were to be commodified, they would function as glue, the only difference being in their gluely strength. The bond that love offers is long lasting and beneficial while that of lust is ephemeral and destructive.
SUPERIOR LOW QUALITY GLUE. I used superior to describe lust because on the surface, lust does a good job of imitating love and gets the shine. Most people are in lust but claim to be in love hence the use of superior. Low quality refers to the ephemeral nature of lust. This piece also serves as an allusion to the culture of superficiality and misinformation inherent in advertising.
For the design aesthetic, I referenced Old label designs and made use of old-style serif tyopgraphy, bits of geometry, art nouveau inspired swirls, vector lines and a faux coffee-colored textured background in other to create a dated pre 21st century aesthetic that would appropriately represent the timeless nature of sin (Lust) in simple, classic terms.
I was inspired by the work of Barbara Kruger, Shepard Fairey and Tristan Eaton's 'Products of Our Environment' exhibition and how they have successfully used elements common to advertising and graphic design to pass messages that are not commercial thereby, redefining the way these elements are perceived and used.
===================================================
